EXO’s Baekhyun has been chosen as the new model of the health life beauty brand TIRTIR, April 28.
Accordinf to TIRTIR, Baekhyun, who’s enjoying the highest popularity not only in Korea but also around the world, was selected as a new model because they considered the best model to enter Asian and other global markets.
Furthermore, Baekhyun will continue various activities in Korea and abroad as a model for TIRTIR in the future.
TIRTIR expects the addition of the Baekhyun’s energetic and trendy image will greatly help solidify TIRTIR’s brand image.
“Baekhyun’s clean and healthy energy is well matched with the brand image pursued by TIRTIR. We hope that Baekhyun will become a new driving force and expand TIRTIR’s position as a K-beauty brand in the future ahead of full-scale entry into the overseas market.” said by TIRTIR official.