As a result of big data analysis of girl group brand reputation in November 2022, BLACKPINK, NewJeans, and IVE topped the November girl group brand reputation.
The Korea Corporate Reputation Research Institute analyzed 52,353,317 brand big data points collected between October 13, 2022 and November 13, 2022 for girl group brand reputation big data analysis, as well as the participation index, media index, and communication for girl group brands. The index and community index were used to calculate the brand reputation index. 59,723,976 girl group brand big data decreased by 12.34% compared to last October.
BLACKPINK dominated the rankings for the sixth consecutive month in November, with a brand reputation index of 5,678,123. In their keyword analysis, the most popular phrases were “world tour,” “Instagram,” and “concert,” while the most popular similar topics were “perform,” “record,” and “advertise.”
TOP 30 November girl group brand reputation
- Girls’ Generation
- Oh My Girl
- Red Velvet
- LE SSERAFIM
- Girl’s Day
- Brave Girls
- Ladies’ Code
- Rocket Punch