BTS PH Army Pearls and Globe Rewards came together for a good cause in celebration of J-Hope’s birthday in February. The energetic and mood-maker rapper of Bangtan turned 29 last February 18, prompting his fandom to make “Hobiuary”— or the fandom’s new term for the month of February— more meaningful by helping those suffering from involuntary hunger through the Hapag Movement.
In this partnership, the BTS Filipino fan base pooled their Globe Rewards points to donate to the Hapag Movement. Hapag Movement is Globe’s banner program that aims to address hunger alleviation and help create sustainable livelihood opportunities for underserved Filipinos. The program is mobilized through Ayala Foundation, Caritas Philippines, Tzu Chi Foundation, and World Vision Philippines.
Mirza Ann Barcenilla, Head and Founder of BTS Army PH Pearls, shared how the group’s love for J-Hope moved them to support the Hapag Movement.
“We have witnessed J-Hope’s growth as a genius artist. He continues to learn and challenge himself, and we couldn’t be any prouder of him. That’s why this Hobiuary, we’re celebrating his birthday by giving back to the community,” she said.
“This is a continued commitment from Globe to deeply engage our dear customers with their passion while doing a Globe of Good through Hapag Movement,” said Mike Magpily, Head of Marketing Strategy at Globe.
Fans came together on March 3 to 5 at the Trinoma Activity Center as a way for them to create a meaningful send off for the idol as he recently announced his enlistment.
A turnover ceremony was held at the end of the event, where a cheque from BTS PH Army Pearls under the Hobiuary fandom project was donated to the Hapag Movement.
The donation period ran until March 5, 2023, with members of BTS PH Army Pearls able to donate their Globe Rewards points for as low as one point. Each point is equivalent to one peso.
The Hapag Movement is Globe’s unified fight against hunger that leverages digital platforms to encourage everyone to help–from individuals to multi-sectoral partners. The movement provides beneficiaries with supplemental feeding and livelihood training. These include technical and vocational training, upcycling programs for mothers, job placement initiatives for college scholars, capacity-building initiatives, and self-sufficiency programs.
Donations to the Hapag Movement may be coursed through the GlobeOne app, GCash or via credit card.