February’s Hottest Girl Groups: Brand Reputation Rankings Revealed

2023.02.12 - 7:23pm

Korean Business Research Institute has once again provided insights into the world of girl groups with their latest brand reputation rankings.

This month’s rankings were established through a thorough examination of the various groups, utilizing big data that was gathered between January 12 and February 12. The analysis took into account factors such as consumer engagement, media attention, interaction with fans, and overall community impact to determine the rankings.

The brand reputation of NewJeans, consisting of members Minji, Hanni, Danielle, Haerin, and Hyein, which was ranked first among girl groups, was evaluated with a brand reputation index of 5,851,068. This was based on a participation index of 1,414,468, a media index of 1,590,850, a communication index of 1,300,422, and a community index of 1,545,328.

BLACKPINK held onto their second place ranking with a brand reputation index score of 4,928,763. Meanwhile, H1-KEY saw a huge surge and rose to third place, thanks to a 1,872.60% growth in their score since January, bringing their total brand reputation index to 2,994,726. IVE placed fourth, with a brand reputation index of 2,789,385 for February, and LE SSERAFIM rounded out the top five with a score of 2,671,223.

Here’s the Top 20: