Lee Min Ho announced as newest ambassador of SMDC

Lee Min Ho is SMDC's newest 'Good Guy'!

SM Development Corporation (SMDC), a prominent real estate developer, is introducing its latest advertising initiative, featuring the endorsement of Korean actor Lee Min Ho.

For its “Step into Luxury” campaign, SMDC collaborates with the Korean superstar.

Photo from SMDC website

Lee Min Ho expressed his gratitude in becoming a member of the SMDC family, stating that having a place to call home is essential for everyone. He also mentioned that he is thankful for the opportunity to inspire homebuyers to acquire their own homes.

I’m honored to be part of the SMDC family. It’s very important for a person to have a space to call home.

Lee Min Ho, who gained global recognition through his prominent roles in Korean dramas such as “Boys Over Flowers,” “City Hunter,” “The Heirs,” “The Legend of the Blue Sea,” “The King: Eternal Monarch,” and “Pachinko,” has become a household name in the Philippines and worldwide.

Photo from SMDC website

 We are certainly excited to be working with Mr. Lee Min Ho for this campaign. Not only does he embody true luxury and sophistication, he is also a “Good Guy” in every sense of the word. He cares about his family and fans, and positively contributes to society through his donation platform. This makes him the perfect brand ambassador of SMDC.

Aye Luna, the Vice President for Marketing at SMDC, expressed enthusiasm about the collaboration with Lee Min Ho for their marketing campaign. Luna mentioned that Lee Min Ho not only exudes luxury and sophistication but also displays exemplary behavior as a “Good Guy” who values his family, fans, and philanthropy. Thus, SMDC believes that Lee Min Ho is an ideal brand ambassador for their company.

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