PLAY LINE FRIENDS Store to open at SM Megamall; launches NewJeans collection

PLAY LINE FRIENDS Pop-Up Store in METRO MANILA is about to open in SM Megamall this September 23 with numerous well-loved character IPs including LINE FRIENDS, BT21, and TRUZ. At the same time, the store will be launching the most-awaited LINE FRIENDS and NewJeans collaborated IP official merchandise collection in the Philippines.

PLAY LINE FRIENDS is the second retail brand of LINE FRIENDS. The Pop-Up will also feature a wide range of merchandise inspired by NewJeans’ 2nd EP, Get Up. It will include the new character “bunini”, a name derived from NewJeans’ bunny symbol (Tokki) combined with LINE FRIEND’s popular IP “minini.” The bunini characters made a surprise appearance in NewJeans’ new music video of ASAP.

A variety of merchandise such as minini plushies, keyrings, photo albums, phone grips, sticker packs, and baseball caps, as well as mobile messenger stickers, will be available at the pop-up. Aside from that, the Powerpuff Girls-inspired items and more will be launched as well.

The PLAY LINE FRIENDS Pop-Up Store is also scheduled to release more products that the fans will love. These include sticons, cell phone cases, and airpod cases exclusively. These merchandise will let the fans customize the products according to their style.

Make sure to mark your calendars! The Pop-Up will only be open for a limited time from September 23 to December 23, 2023. The store is located on the 5th floor, Mega Fashion Hall, SM Megamall. The store will also feature a section filled with NewJeans merchandise, promotions, and exclusive items such as paper dolls, transparent photo cards, and small fans.

Get updated with our new drops at PLAY LINE FRIENDS Pop-Up in Manila with the hashtag #PLAYLINEFRIENDS on Facebook and Instagram!

Store Location:

5th Floor, Mega Fashion Hall, SM Megamall
Store Hours: 10 AM – 10 PM – Daily
Pop-Up Schedule: September 23 – December 23, 2023

Press release.

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